The electric vehicle market doesn’t stop for a minute, and now Ford has decided to up the ante in the battle to lead this sector of the market with an offer that you won’t be able to refuse if you’re looking to move to the electric side of history. $2,000 in cash for anyone who buys or rents one of the models we’re going to tell you about below. Doesn’t that sound juicy? Stay tuned and we’ll tell you all about it!
Why is Ford giving away money?
Very easy, it’s part of the Ford Power Promise, a company program that seeks to make it easier for users to transition to electric vehicles. Electric vehicles (EV) still generate certain doubts among drivers and this is a spectacular way to attract followers; receiving direct cash assistance can be the push that many users need to finally buy an electric vehicle.
Which models are we talking about?
Of course, it doesn’t cover all Ford models, but if you’ve had your eye on a Ford Mustang Mach-E, Ford F-150 Lightening, or E-Transit Cargo Van, that $2,000 is going straight into your pocket. Plus, Ford has more news, and that is that if you purchase one of these vehicles, you’ll also receive a home charging system valued at $1,310. Great news considering that one of the biggest issues facing electric vehicles is charging infrastructure.
Can you charge at home?
Jim Farley, Ford’s CEO, announced that yes, “We’ve learned how important home charging is to the overall adoption of electric vehicles in the United States,” he said in a press release.
The brand has understood that the convenience of charging an electric car is key for drivers to finally make the jump. In fact, according to Farley, 90% of buyers would be more willing to purchase an EV if they had the security of being able to charge it at home without complications.
That’s why the Ford Power Promise not only offers cash, but also seeks to ensure that new owners have access to much more convenient home charging.
What if you live in an apartment or in a community with strict rules about charging stations?
In that case, Ford will compensate you with a $2,000 cash payment so that you can look for an alternative.
Additionally, they will also offer free towing to nearby charging stations if by any chance a driver runs out of battery, and there will be customer service agents available to answer any questions about the performance of these vehicles.
Ford is taking the jump into the electric market very seriously!
How long will this offer be available?
This offer ended in January 2025, but if you got a Ford electric vehicle before this date, you can still claim your benefits, don’t miss out!
Ford power promise incentive overview
- Eligible models: Ford Mustang Mach-E, Ford F-150 Lightning, E-Transit Cargo Van
- Cash incentive: $2,000 for purchase or lease
- Additional benefit: Home charging system worth $1,310 or a $2,000 cash alternative
- Roadside assistance: 24/7 support, including free towing to charging stations
- Offer validity: October 1, 2024 – January 2, 2025
- EV market impact: Ford aims to boost EV adoption and improve charging infrastructure
- The American panorama
- It is clear that it is not an easy race, and even less so in the United States where Tesla dominates the electric market, but Ford wants to attract more customers with these offers.
- It is clear that they are trying to break down the barriers so that more and more drivers move to electric vehicles, but will it be enough? Time will tell, for now it is clear that Ford is fighting the battle as best they know how and can because the transition to clean energy is already a reality!