Do you know the Alderfer eggs brand? Well, what you should know is they are in trouble for misleading advertising. Imagine yourself going shopping for some eggs and you see the Alderfer eggs brand there with a label saying ‘free-roaming hens’. You might think you should take those eggs because you won’t be contributing to those hens’ mistreatment, but you find out it isn’t true.
Class actions are very common in the United States and the company has faced consumer complaints due to the false information on those eggs. Now, they have reached an agreement and we are going to know everything about it.
Alderfer Poultry Farm
What’s this company about? Let’s get information about this controversial company.
It is located in Pennsylvania, United States, and it is a family farm where eggs are produced and sold around the country. They offer a wide range of eggs including: organic, cage-free and Certified Humane eggs. As you can see, they produced their products with a very sustainable and ethical farm process.
So, how did the claim come about? Well, it isn’t true they follow those values, they were offering a ‘free-roaming hens’ process and they didn’t have that much fresh air room for that.
Buying the wrong eggs
Most people bought the Alderfer eggs, although they had to pay more than for regular eggs, because they thought they were buying eggs coming from hens raised in liberty, but it was totally the opposite way. These hens were locked in cages or in small places with almost no room for them.
So, when consumers found out this lie, they decided to start the claim.
Class action against Alderfer Poultry Farm company
In the United States it is common that when many people have been affected by the same cause, they join forces and start a class action. They wanted their money back and that the company takes responsibility for the misleading advertising.
The company didn’t assume they did it wrong, but they reached an agreement with the affected consumers on paying them $287,500 to please them and end this controversy. This amount will be divided among all the victims who bought those supposed free-roaming hens eggs.
How much will each affected person receive then?
Before getting into the money, you should know if you have ever bought these eggs you could join the class action, but there are some requirements.
People who bought no organic Alderfer eggs from the 1st of December of 2020 to the day the agreement is accepted – probably in October of 2025. Be careful, because if you bought them for commerce purposes you can’t apply for this refund.
Now, let’s get into the juicy stuff. Each person will receive a different amount of money depending on whether they have the receipt or not. People with the receipt can claim every egg flat they had bought, whereas people without the receipt can only claim up to 2 egg flats – that would be $2 or $3 per egg flat.
Stay tuned for the important dates!
You should be careful not being late for the paperwork, so these are the important date you should save:
- 22nd of September of 2025: last day to send application
- 3rd of July of 2025: last day to leave the agreement or file a formal complaint
- 22nd of October of 2025: final hearing at the Court for the agreement
It is important that we, as consumers, use our rights. There are other companies lying about their ethics and we need to make noise, so that the message reaches as many people as possible. This can be an example of what companies mustn’t do. We have the choice to keep contributing to these types of companies or give an opportunity to others. It’s up to you.