After summer, what’s something most people can’t wait for? Starbucks fall menu! However, this fall you won’t only get the classic Pumpkin Spice Latte, but also a new line of protein drinks. So, from this 29th of September, you could get a Protein Latte or the cold versions with Protein Cold Foam. This new product is thought for people who seek to add more protein into their diet without leaving the coffee enjoyment behind. So, let’s find out more about these new Starbucks drinks!
Starbucks innovation
According to an official statement, Starbucks will launch drinks that will provide you between 15 and 36 grams of protein per grande serving (16 ounces). This is part of the company’s strategy to modernize its menu and offer options that adapt to new consumption trends.
The Protein Lattes will be prepared with milk rich in protein whereas some cold drinks will include the popular Cold Foam, but with an extra od protein. These cold options will have between 19 and 26 grams of protein per drink.
The company itself pointed out that: “These new protein beverages are part of the company’s strategy to drive innovation and modernize its menu.”
Cold Foam success
One of the biggest and recent successes from Starbucks is the Cold Foam, a frothy milk topping that, in some versions, includes a dense cream to give a richer texture.
Since its launching, the Cold Foam has become a favorite among customers. The company confirms that it’s 1 out of 7 ordered drinks, so this success has made Starbucks to experiment with new versions with proteins that will be available this fall.
Flavors
If you are already excited about these new drinks, let me tell you you will have almost 12 flavors to choose from the Protein Cold Foam line. What’s more, there will be two special options for the fall season! Let’s see the flavors that will stay:
- Standard version.
- Banana.
- Vainilla (with the non-sugar option).
- Chocolate.
- Matcha.
- Salted Caramel.
- Brown Sugar.
Now, let’s move on to the special fall season flavor: pumpkin and pecan. Since these flavors are special, they will be available for a limited time and after that they will be replaced by other flavors.
Strategy
Starbucks’ decision to launch these drinks is no coincidence…The company looks for reinforce its position in the market by offering something beyond traditional coffee. So, with these new ideas, the company connects with customers who don’t only look for flavor, but also nutrition and functionality in their drinks.
This way the Protein Lattes and the Protein Cold Foam can be an attractive alternative for coffee fans and those who want to care for their daily protein consumption.
The menu get more varied each time
The comeback of the Pumpkin Spice Latte is still the drink that marks the beginning of autumn in Starbucks, but now we can find these innovative drinks that expand the experience for customers. With up to 36 grams of protein per drink, Starbucks is going toward its strategy of diversification by offering something for those customers who are looking for more complete drinks.
Also, including the classic flavors like vanilla and chocolate along with season options like pumpkin and pecan, is a safe move to make sure everybody finds something they like.
It’s great big companies like this are listening to us and trying to come up with new products that can surprise us and even contribute in a positive way to our diet. Since many years ago, many people have been so excited about the arrival of fall to have Starbucks famous drinks, but now? I’m sure people will be crazy about the new ones, don’t you think so?