Supermarkets seem like very simple places where we just go to fill up our carts, but the truth is that they are full of strategies designed to make us spend more money without realizing it. From the placement of the products to special offers that catch our attention, everything is thought to influence our decisions. Knowing these supermarket secrets will help you save money and purchase in a smarter way. So, let’s learn 10 secrets about these places.
1. Fresher products are in the back
Employees follow the First In, First Out (FIFO) rule. This means the new products are placed in the back of the shelf and the ones that are about to expire go in the front.
2. Store design is done to confuse you
The narrow halls, the music, and the distribution is not as we see it by chance. Everything is designed for you to buy fast and without thinking too much. The end-of-aisle displays stand out with bright colors and eye-catching special offers to make you want to buy the product.
3. ‘’Freshly baked’’ doesn’t always mean made by scratch
That delicious smell of freshly baked bread is real, but most of the time they just reheat the frozen dough. The product seems artisanal, however, it isn’t.
4. Discounts shelves hide damaged products
The discounts and clearance sections tend to be full of items close to their expiration date or with dented packaging. If you check carefully, you can find real deals and save money without sacrificing quality.
5. Coupons are still very powerful
Even though many people ignore coupons, they are a key resource. They allow you to have special offers and sometimes they include promotions that aren’t advertised inside the store. If you want to make smart purchases, use them as much as you can.
6. Obtaining refunds even though the serving desk is close
If the customer service counter is closed, it doesn’t mean you can’t fight for what’s yours. You can go directly to a store manager and start the refund or return process with no trouble.
7. Some stores offer price matching
During seasons like Thanksgiving or Halloween, if another chain offers lower prices on key products (turkey, candies, etc.), many stores match those prices. Asking about the price matching could lead you to big savings.
8. Brand coupons work in several stores
When the coupon is issued by the manufacturer rather than a specific store, it’s normally valid at different supermarkets. If the code has to be scanned, it’s normally valid. So, you can have another way to make the most of discounts.
9. Loyalty programs sell your data
Joining loyalty programs seems like a great idea because they offer rewards and discounts, but in exchange they register your purchase habits. This information is sold to data analysis companies, which generates extra profits for supermarkets.
10. The best deals aren’t at eye level
Brands pay to have their products displayed at eye level, which means the most expensive items are right in front of you. The cheaper alternatives are usually placed on the top or bottom shelves. Bending down a little could help you find real bargains.
So…
Behind the simple appearance of supermarkets, there is a whole strategy to make you spend more money. So, knowing these 10 secrets, you can: save money, make the most of coupons, detect real deals, and not be fooled by design traps.
Next time you go to the supermarket, remember: check the back of the shelves for freshness, look high and low for cheaper products, take advantage of price matching, and never underestimate the power of coupons. With these tricks, you’ll make smart shopping choices and your wallet will thank you.