I’m sure you know Aldi, one of the most popular supermarkets in the U.S. Well, today we are talking about it because it has decided to make some changes on its products. Also, the company will continue expanding throughout the entire country with new stores. So, if you want to know what exactly is going to change about this supermarket, let’s find out now.
Aldi products changing this year
For many years, this supermarket has been known for selling mainly its own private-label products. This means that, unlike other grocery stores that fill their shelves with many outside brands, Aldi offers products specifically created for its stores. More than 90% of what’s sold at Aldi belongs to its own private-label.
This year, the company wants these products to have a clearer image, more unified, and easier to recognize. So, to achieve this, Aldi will redesign the appearance of the packaging and bags. For example, the biggest change will be the Aldi logo which will appear much more clearly and prominently on products, so that when a customer sees a product, they will immediately know that it’s something made for Aldi.
Some brands will remain
Even though the image will change, not every brand will disappear. There are some very popular brands that customers recognize very clearly, like: Clancy’s, Simply Nature, Mama Cozzi’s, and Specially Selected.
You could still buy these brands at this supermarket, but they will experience a bit of a change too: now they will include a label saying ‘’An Aldi Original’’. What for? Well, this way customers will recognize their favorite brands, but they still fit into the new, more unified visual style that Aldi wants for all its products.
Customers’s opinions matter
One of the important changes for this year is that the company wants its products to represent what customers think and say. A very clear example is the Kirkwood breaded chicken which many customers call ‘’red bag chicken’’ because its bag is red. This name became so popular that Aldi decided to include it in the packaging.
So, this means that the company is paying attention to how people call its products and it’s willing to use those names so that customers feel more connected to the supermarket.
New 200 stores in the U.S.
Apart from the visual changes on its products, the supermarket is planning on expanding throughout the country. The company will open more than 200 new stores in the Southeast, the West, and states such as California, Nevada, and Arizona. These new locations will help more people have access to Aldi products and prices that make this supermarket so popular.
One of the most important openings will be in Times Square, New York, a very popular and visited place. This store will be about 25,000 square feet and it will be part of a new urban project. This opening shows Aldi’s dedication to keep growing in big cities and reinforcing its place in the market.
To sum up
With fresher, clearer packaging, fan-favorite brands that now proudly wear the “An Aldi Original” badge, and even community-picked names like “red bag chicken,” Aldi is proving it’s ready to listen, evolve, and keep things interesting.
And if that weren’t enough, more than 200 new stores are on the way — including a huge one right in the heart of Times Square. So whether you are an Aldi regular or someone who is just curious, 2026 is shaping up to be a pretty exciting year to walk down those aisles. The company is leveling up… and its shoppers have the chance to enjoy the glow-up.