I’m sure you have visited Aldi at least once because it’s one of the most popular supermarkets in the U.S. Many people do their groceries there because the prices tend to be cheaper than in other supermarket chains and because Aldi offers their own products. In the last few years, this chain has grown so fast and it has gained many people’s trust.
Now, the company has announced that there will be two major changes in 2026. So, let’s find out more about what this popular supermarket chain wants to do.
Important changes in 2026
This company confirmed that it will make two big changes in 2026:
- A major change in how its products look, especially its private-label brands.
- A large expansion of stores across different parts of the United States.
Both changes are thought to ease customers the task of identifying Aldi products in a much better way and for making more people have a store near where they live.
Aldi’s products and branding
Since years ago, Adli has been known for mainly selling products of their own brand. This means that it doesn’t sell as many popular brands, but ones created especially for Aldi. In fact, more than 90% of the products found in Aldi belong to these inner brands.
However, the company wants their products to have a more consistent and recognizable image by 2026. To achieve this:
- Many products will no longer focus only on their individual brand names.
- The Aldi logo will become the main feature on the packaging.
- Customers will be able to tell immediately that a product is an original Aldi item.
Brands that stay
Even though this popular supermarket chain is going to unify the image of many products, not every brand will disappear. Some of them are very popular among customers so they will continue existing, such as:
- Clancy’s.
- Simply Nature.
- Mama Cozzi’s.
- Specially Selected.
The difference is that now these products will have an additional detail: a label saying “An ALDI Original.” This helps keep the familiar feeling customers have with these products while also making it clear they are part of Aldi’s own product line.
Listening to customers
Another change is that the company will start using names created by customers for some items. A clear example is a breaded chicken product officially called Kirkwood Breaded Chicken. Many customers call it “Red Bag Chicken” because of its packaging, so Aldi has decided that this popular name will now appear on the product packaging.
With this move, Aldi aims to strengthen its relationship with its most loyal customers and acknowledge the way in which people really talk about their products.
Expansion in the U.S.
That’s not all! The supermarket chain has also announced that it’s adding new stores around the country. In the southeast, Aldi wants to open dozens of new stores and convert more than 200 existing locations that previously belonged to supermarkets like Winn-Dixie and Harveys into Aldi stores. Then, people will also find more stores in the west, in particular in California, Nevada, and Arizona.
But, do you know a new store will be in a very special place? Times Square, New York. This store will be about 25,000 square feet and it will be part of a new urban development. I mean, opening a store in such a well-known and busy location shows how serious this company is about growing its presence in major cities.
The reason behind these changes
According to the company, these updates are happening because more people are looking for affordable grocery options. Prices for everyday items like meat, dairy products, and other basic foods continue to rise. Aldi has seen strong demand from shoppers who want to save money, and these changes are designed to meet that need by making stores more accessible and products easier to recognize.