ALDI is a very popular supermarket chain, I’m sure you’ve visited at least once. It’s known for offering products with great prices and for its own private-label products, which many people normally buy. Throughout the years, ALDI has gained the trust of its customers thanks to its way of selling and the quality of its products.
Now, the company has announced that in 2026 they will make some changes in every store. These changes won’t affect the quality or the content of the products, only its appearance and (in some cases) the names. This is why you should pay a little bit more attention next time you go to this supermarket. So, let’s learn more about what the company is doing.
Big changes in 2026
The company has decided to make a huge change to its appearance so that all its products have a more modern and uniform appearance. The main goal is that clients can easily identify the products of the brand and rely even more on them. These changes will mainly focus in two aspects:
- The design of the products of ALDI’s private-label.
- The name of some very popular products.
According to the company, these decisions aim to improve the shopping experience and make choosing products in ALDI even easier.
The main change
The most important change will be the modification of the design of almost all its private-label products. This affects about 90% of everything sold in its stores. From now on, you will see ‘’an ALDI Original’’ on many products. This phrase is useful to clearly show that the product belongs to ALDI’s private-label section and that the company guarantees its value and quality.
This process won’t be done just once, the company explained this will take a few years to complete it. In fact, some products are already arriving in stores with the new design.
The aim is that the packages are easier to recognize and that customers identify them very fast when they are looking for an ALDI product.
What ALDI says about this
Atty McGrath, ALDI’s CEO, explained that this change is part of the company’s plan to modernize the shopping experience of its customers. According to her, the new design will help customers faster identify the value and the quality of the products.
She also pointed out that, after almost 50 years developing private-label products, this new image will give one more reason to customers to buy ALDI products first.
Known brands in ALDI, like Clancy’s, Simply Nature, and Specially Selected, will also be affected by this change.
The second change
Apart from the new design, ALDI will also change the name of some popular products. In this case, the company has decided to adopt the names many customers already use in an informal way.
A clear example is the Kirkwood Breaded Chicken Breast Fillets product that will be officially named ‘’Red Bag Chicken’’, which is a name many customers already used due to the color of the packaging. With this change, ALDI wants to show that they listen to their customers and that they value the way in which they refer to their products.
The reason behind all the changes
According to Scott Patton, ALDI’s Chief Commercial Officer, customer feedback played a big role in the rebrand. Many shoppers already refer to Aldi’s private-label products as “Aldi brands,” and now the company is making that official.
The goal is to build trust, strengthen the relationship with customers, and make the shopping experience feel more personal and straightforward.
Next time going to this supermarket
During the transition period, some products may seem different or have different names. This is why the company recommends customers to pay attention to the labels and read the packaging very carefully.
Even though the appearance changes, the product will still be the same when it comes to quality and content. So, don’t worry about your favorite products, because they will be as tasty as before.