Strategy, this is the word that perfectly describes what Costco is doing for the busiest shopping months of the year: December. As Christmas is right around the corner and people are starting to buy gifts, Costco has decided to focus on online special offers, instead of only at their physical stores. This decision aims to help members save money during one of the most expensive times of the year.
Rather than placing all its best deals inside warehouses, Costco has reserved many of its biggest discounts for its website. These online-only offers include popular and high-quality products for the home, beauty, kitchen, and personal care. By doing this, Costco is making it easier for shoppers to find strong deals from home while preparing for the holiday season. So, let’s find out about this Costco strategy for Christmas, shall we?
Only online offers this month
Costco knows December is the most important month for purchases due to all the events we have: presents, family gatherings, and Christmas expenses. All of this makes saving money a very difficult task.
However, Costco has kept its best discounts for online customers. This means that if you go to a Costco physical store, it’s possible you won’t find the same offers as you would online. This is why the company encourages its members to check its website, especially for last moment Christmas purchases.
These offers will be found in a wide range of products, including luxury items that normally come with high price tags. By offering discounts online, Costco allows members to shop from home and still get significant savings before Christmas.
Beauty and home products
One of the most talked about sections is the beauty and home section. These products are so popular as a Christmas present and they tend to be expensive, which is why discounts are so appealing here. Let’s see some examples:
- The Dyson Airwrap Complete Long Multi-Styler: This is a well-known hair styling tool that many people consider a premium or luxury gift. Costco is offering it at a reduced price after a large discount, and the deal includes free shipping. Costco’s version also comes with extra accessories, such as a diffuser and a travel bag, which adds more value for shoppers.
- The Dyson V9 Submarine Extra Cordless Stick Vacuum Cleaner: This vacuum can be used for both dry and wet cleaning, making it versatile for home use. Have in mind that this product is available at a much lower price than usual due to a large discount.
- The Henckels Graphite 20-Piece Knife Block Set: This is also part of the online deals. This set is useful for holiday cooking or as a gift for someone who enjoys spending time in the kitchen. The discount makes it more affordable while still offering a high-quality product.
Discounts at kitchen and personal care section
What a great section we have just mentioned, right? But, let me tell you that’s not everything you will find at Costco’s discounts. This month, you could also buy kitchen appliances and personal care products with discounts reaching hundreds of dollars in savings. Now, let’s see what types of products you can find here:
- The Bosch 800 Series Fully Automatic Machine: It can prepare espresso, coffee, and cold brew. This machine is designed for coffee lovers who want high-quality drinks at home. Also, this product comes with a very large discount, even though it remains a premium item.
- The Philips Sonicare Cordless Power Flosser 3000: This product is meant for oral care and is presented as more effective than traditional dental floss, according to the brand. Costco is offering it as a double pack with a discount, which makes it the perfect gift.
Online focus on Christmas time
If we talk about strategy, Costco’s decision of focusing on online discounts during this month makes so much sense. These holidays are when people are the busiest and have little time to do Christmas shopping, so offering online offers help these people buy faster and save money. In addition, anyone trying to balance gift-giving and budgeting this month will find a helpful option worth exploring at Costco’s online discounts. It’s a win-win!