Spotify has raised the price of its platform again. Two years after its first increase in more than a decade, the most popular music streaming platform on the internet has decided it’s time to give away its talent, time to raise prices… And yes, many of us found it hilarious (spoiler: we didn’t).
For now, it has only increased in Spain, and starting in September, Spanish users who were paying 10.99 euros will go on to pay 11.99 euros per month, without receiving any new feature or improvement in return, same service, 1 full euro more!!! This measure comes just as the company has finally managed to be profitable after years of accumulating losses. Is Spotify starting to behave like the big tech companies it used to criticize so much? Oof.
Price increase… justified?
“innovation” and “user experience” is how they justified this news, the reality is that there are no visible updates to justify charging you 1€ more for exactly the same thing you were already getting.
No audiobooks, no high-definition sound, no additional perks… Just one more euro each month, which adds up to two euros of increase since 2023. And while artists complain about how little they get paid, the platform is trying to reach one billion paying users.
One more euro for… the same as always
In April, it was already leaked that Spotify planned to apply a new increase in several European and Latin American countries. Finally, it came true: the individual plan will go up to 11.99 euros a month. The change will take effect in September and will affect both new users and those who were already subscribed… is that even legal?
And the other plans?
For now, the rest of the plans remain unchanged. The Family plan will stay at 20.99€, the Duo at 16.99€, and the student plan will remain at 6.49€. Everything points to the individual plan becoming the testing ground to see how far users are willing to go to avoid those annoying ads
Two euros more in just two years
For ten years, Spotify kept its individual plan at 9.99 euros. It wasn’t until 2023 that the first historic increase came, reaching 10.99€ with no real excuse for it. And now, in 2025, one euro more. In total, a 20% increase in just two years. Is it reasonable?
Spotify says it’s innovating, but there are no visible changes
In its official statement, the company claims this increase will “continue to support product and feature innovation.” But what features, Spoti? You haven’t improved anything! You’re not even improving high-definition sound, yet you keep raising the monthly fee…
The newly achieved profitability
Spotify marked 2024 as its first profitable year since it was founded. Until then, the company had accumulated losses despite its huge user base. Currently, it has 678 million users, of which 268 million are paying! In Europe alone, it already surpasses 100 million subscribers. And that’s key: without parallel products like Amazon or Apple, which have other income sources, Spotify can only grow by squeezing its users…
And yes, even though they haven’t made it public, Spotify is following a very clear strategy: gradually raising its prices while positioning itself as a more complete service (according to them).
The final goal?
The company wants to reach 1 billion paying subscribers. Sure, dreaming is beautiful, but we have to remember that artists keep reporting that the payments they receive for their plays are ridiculous compared to the company’s profits!
Is it worth continuing to pay?
That’s the big question. The increase affects the most popular plan, the individual one, which is used by millions of people to listen to music without ads. But with no new features, no real changes to the service, and other platforms offering similar catalogs, more and more users are wondering if it’s worth continuing to pay… What do you think?